This content originally appeared on Mashable for a US audience and has been adapted for the UK audience.
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In this gig economy day and internet age, no writer is just a writer anymore. A writer is also an idea collector, a pitcher, a negotiator, an SEO specialist, a proofreader, a self-promoter, and a professional invoice sender. They might even be a full-on brand at this point, depending on whether they buy into the Twitter discourse(opens in a new tab).
That being said, you'd probably struggle to find a handful of writers who think of themselves as especially adept developers. English, journalism, and creative writing coursework isn't exactly rife with opportunities to learn how to build websites, and self-led bootcamps are intimidating if you don't have a lick of coding or HTML experience. This can feel like a huge hurdle when it comes time to needing a personal website, whether you're trying to showcase a portfolio, attract new clients, sell a book, or just simply blog.
Enter: Squarespace, a popular website building platform that presents itself as an all-in-one solution for designing and managing a website (with plans starting as low as £13 a month). Going live is as easy as choosing one of its modern, mobile-optimised templates and customising it with your branding; technical chores like website metrics, SSL security(opens in a new tab), video storage, and updates are all handled by the platform itself. Plus, it maintains a full-featured app that lets you edit your site on the go, including updating pages, adding new images, writing blog posts, reviewing site analytics, and managing the inventory of an online store.
With hundreds of templates available as of 2023, it can be tough to decide which will best suit your needs as a freelancer, author, journalist, copywriter, and/or poet. Keep scrolling for a comprehensive guide.
What is a Squarespace template?
A Squarespace template (or theme) is a pre-built demo website that's meant to serve as a "starting point to help inspire your site's design," to quote its support site(opens in a new tab). Each one can be used entirely as-is or fleshed out with different colours, font packs, layout pages, and content blocks.
Templates work differently depending on whether you're running Squarespace version 7.0 or 7.1(opens in a new tab), the two iterations of the platform it currently supports. Version 7.0 (launched in 2014) contains 91 templates it categorises into "families" that share the same underlying structure and style settings. Some features are exclusive to certain families, which makes it harder to swap between templates without doing at least a partial rebuild.
Meanwhile, version 7.1 (launched in early 2020) has 143 templates it's merged into a single family. They all share the same features and formatting options, which makes it way easier to change templates on the fly.
Some experienced Squarespace designers still use version 7.0 because a handful of its advanced functionalities(opens in a new tab) haven't yet migrated over, but we'd recommend starting with version 7.1 if you're new to the platform: It's much more flexible and future-proof (especially with the recent launch of Fluid Engine, Squarespace's next-gen, grid-based content editor).
No matter which one you decide to use, keep in mind that moving between versions(opens in a new tab) often requires a complete rebuild and carries the risk of tanking your site's search ranking. Fortunately, Squarespace offers a free 14-day trial so you have the chance to play around with both versions before officially building your site.
Is Squarespace good for writers?
Squarespace has a lot of useful features that writer types can take advantage of, including pre-made Portfolio and Blog layout pages, mobile editing, newsletter blocks, social media integration, email campaign integration, tag and category support, multiple author support, Google Analytics support, the ability to schedule posts, and a built-in commenting system that includes content moderation and abuse filters (plus Disqus integration). It also recently added a tool called Members Areas, which lets you gate and monetise content on your site.
In short, Squarespace is very good for writers — again, even if you have no prior coding experience.
How do you choose the right Squarespace template?
Squarespace's Templates library gives you the option of sorting them by type (Online Store, Portfolio, Memberships, Blog, Scheduling, and One Page) and topic (e.g., Media & Podcasts, Professional Services, and Personal & CV). You can click on any template's "Preview" button to check out its demo content, which will give you an idea of how it looks in the wild.
Squarespace recommends focusing mainly on the "specific colours and layouts that appeal to you" rather than the content you see there, but adds that "you may find it easier to start with a design that's already close to how you want your site to appear."
What is the best Squarespace templates for writers?
To help make your decision process a little easier, we have lined up a selection of templates that should suit everyone. You just need to pick a favourite.
These are the best Squarespace templates for writers in 2023.
