Kids with Down syndrome now have a new toy that represents them. On Tuesday, Mattel debuted Barbie with Down syndrome, along with a video featuring children with the genetic disorder(opens in a new tab) playing with the doll for the first time. The kids — and their caregivers — are elated to see a Barbie that looks like them.
Barbie with Down syndrome is part of the brand's Fashionistas line, which offers more than 175 inclusive looks featuring different skin tones, eye colors, body types, and disabilities.
The newest doll was designed in collaboration with the National Down Syndrome Society (NDSS), a human rights organization that provides resources to families and advocates for policies. The nonprofit made suggestions for representing physical characteristics common to Down syndrome, such as a shorter frame, longer torso, rounder face, and almond-shaped eyes. Additionally, the Barbie wears pink ankle foot orthotics, which some children with Down syndrome use for support.
The Barbie's puff-sleeved dress features butterflies, along with blue and yellow colors, which are all associated with Down syndrome awareness. Even her pink pendant necklace is thoughtfully designed. With three upward arrows, it represents three copies of the 21st chromosome, which causes the condition. In the Down syndrome community, the symbol signifies the "lucky few" who love someone with with the condition.
"This means so much for our community, who for the first time, can play with a Barbie doll that looks like them," said Kandi Pickard, president and CEO of NDSS. "This Barbie serves as a reminder that we should never underestimate the power of representation. It is a huge step forward for inclusion and a moment that we are celebrating."
The Barbie is now available to buy at major retailers for $10.99.
